This series of TD sessions is designed to provide Master 1 Marketing of Services students with a practical and applied understanding of how to conceive, structure, write, and present a professional business plan in English. The course aims to develop both linguistic competence and entrepreneurial communication skills, enabling students to articulate their ideas in a clear, persuasive, and investor-oriented manner.
main references
Abrams, R. M. (1999). The successful business plan: Secrets & strategies (2nd ed (updated february, 1999)). Running R. Media.
Covello, J. (with Hazelgren, B.). (2006). The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans (2nd ed). Sourcebooks, Incorporated.
McKeever, M. P. (2017). How to write a business plan (Thirteenth edition). Nolo.
McKeever, M. P. (2019). How to write a business plan (14th edition). Nolo.
Papa, F. (2019). Business Plan: Il Manuale più Completo per Redigere un Piano Aziendale Vincente e Ridurre al Minimo il Rischio d’Impresa (Italian Edition).
Pinson, L. (2008). Anatomy of a business plan: The step-by-step guide to building your business and securing your company’s future (7th ed). Out of Your Mind and Into the Marketplace.
Roche, M. (2020). Business English Vocabulary: Advanced Masterclass: Vocabulary Builder for Advanced Business English Speaking & Writing. In Docx. IDM Business English Books.
Shelton, H. (2014). The secrets to writing a successful business plan: A pro shares a step-by-step guide to creating a plan that gets results. Summit Valley Press.
This series of TD sessions is designed to provide Master 1 Marketing of Services students with a practical and applied understanding of how to conceive, structure, write, and present a professional business plan in English. The course aims to develop both linguistic competence and entrepreneurial communication skills, enabling students to articulate their ideas in a clear, persuasive, and investor-oriented manner.
main references
Abrams, R. M. (1999). The successful business plan: Secrets & strategies (2nd ed (updated february, 1999)). Running R. Media.
Covello, J. (with Hazelgren, B.). (2006). The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans (2nd ed). Sourcebooks, Incorporated.
McKeever, M. P. (2017). How to write a business plan (Thirteenth edition). Nolo.
McKeever, M. P. (2019). How to write a business plan (14th edition). Nolo.
Papa, F. (2019). Business Plan: Il Manuale più Completo per Redigere un Piano Aziendale Vincente e Ridurre al Minimo il Rischio d’Impresa (Italian Edition).
Pinson, L. (2008). Anatomy of a business plan: The step-by-step guide to building your business and securing your company’s future (7th ed). Out of Your Mind and Into the Marketplace.
Roche, M. (2020). Business English Vocabulary: Advanced Masterclass: Vocabulary Builder for Advanced Business English Speaking & Writing. In Docx. IDM Business English Books.
Shelton, H. (2014). The secrets to writing a successful business plan: A pro shares a step-by-step guide to creating a plan that gets results. Summit Valley Press.