The word communication is used in common talk, usually, to mean speaking or writing or sending a message to another person. Communication is really much more than that. It involves ensuring that your message has reached the target audience, (that is, the persons to whom it is sent) and that the receiver understands and responds as you want them to. It also involves ensuring that you yourself are able to understand, interpret, and respond to messages that you receive.
Communication is an important aspect of behaviour; human communication is affected by all factors that influence human behaviour.
Good marketing communication is highly tailored to your specific audience and their motivations. And if you’re building a global marketing strategy to reach customers around the world, translation and localization is a vital part of effective communication.
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Different terms are used for the different types of marketing . These are some of the most important terms in marketing area.
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